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Have you mastered the art of capturing the perfect OOTD picture (while ensuring that it looks completely unintentional)? Do you dream of becoming the next Kim Kardashian? Do your friends constantly call you for fashion advice? If your answer is yes to any of the above questions then you’ve probably already thought of becoming a Fashion Blogger.
But how exactly does one go about doing this, with every other person calling themselves a Fashion Blogger, how can you stand out from the rest? Luckily for you, this is the perfect guide on all things fashion and blogging!
Being a Fashion Blogger sounds like the most glamorous and exciting job ever. But behind the aesthetic pictures and perfect selfies, there is a ton of hard work and dedication. The basic job role is to dress with the latest trends in mind, take lots of high-quality pictures and to write exciting fashion articles that go with your pictures. You then consistently upload content on to your blog and hope to draw in like-minded followers.
Once you’ve established yourself as a successful Fashion Blogger, companies will eventually contact you for collaborations and hopefully paid advertisements as well. Now more than ever, high-end clothing brands are looking for fashion bloggers to get their products across to the customers instead of the traditional approach where actresses or models would be offered the task. Hence now is the perfect time for you to showcase your fashion blogging skills!
To start off as a blogger, first, come up with a creative and unique name for your blog. This is going to be your identity on the internet – you don’t want to sound like everyone else and you also have to make sure that the name is easy to remember!
Try to think of something that can be used to describe you and before finalizing on it run a quick google search to ensure that no one else is already using it; you don’t want to be labeled a copycat. Once you’ve done this try to purchase your domain; the first step in branding your blog is to buy and register the name as a domain name.
Now comes the important part – content. Being part of a highly saturated industry, you need to have something that will set you apart from the rest and this is where content comes into play.
No one becomes a successful Fashion Blogger overnight, you will have to work at it for months and maybe even years. Therefore, you have to be passionate about what you’re doing, you need to find out what drives and motivates you. Before creating content do lots of research, find out what your niche is: which category of people are you aiming to attract (teenagers, young adults, working women or housewives).
Perhaps you want to cater to a wider audience and while there’s nothing wrong with this, it’s best to start off with baby steps. Once you know who your audience is going to be, start thinking of topics. You should target to come up with high quality content that will engage your followers and keep them coming back for more.
Try to write on topics that are relevant today and will garner traffic to your blog. The best advice would be to remain as true to yourself as possible, this will automatically ensure that your blog is unique since its highly unlikely to find two people that are exactly alike.
If you have the means to do so, consider hiring a web designer. Having your site designed by a professional will immediately set you apart from other amateur Fashion Bloggers. Ask your designer to create a user-friendly interface and to design the site ( 5 alternative CMS solutions to WordPress )in a way that will make people want to follow you. Link your blog/site to all of your social media accounts to make it easier for people to find it.
Another important aspect is the photography, pictures play a huge role in fashion blogging. It is recommended to use a DSLR camera for your pictures as this will ensure that the pictures are of good quality. Try to include a range of different pictures: new trends, seasoned colors, accessories, outfit ideas (mix and match, color block, etc.) and lots of OOTDs/OOTNs.
OOTD stands for outfit of the day and these pictures ( Image Optimization Techniques For SEO ) are perhaps the most important ones, following are some tips to ensure you capture the best pictures:
Look away from the camera, try to make your picture look as candid as possible. Laugh for the pictures, a smile is said to be the most attractive quality a person can have. Move around while your picture is being taken; play with a strand of hair or sip a cup of coffee.
Keep the pictures different, try not to repeat the same thing too often. You can draw inspiration from Fashion Bloggers who have already established themselves.Having only a blog is not enough, to ensure maximum engagement, create accounts on all social media platforms ( 10 Responsive Social Sharing Plugins ) and then link them to your site.
Remember that consistency is key, there may be days during which you might feel like giving up but nothing worth having comes easy. Create a schedule and stick to it, maybe even put up posts about when you’re going to write next so that your followers remain informed.
Branding is the next step in your journey, now that you have an attractive blog work on the business side of it. Use Google to monitor traffic and get an idea of the days and times during which most people visit your site.
Make use of SEO techniques, attend networking events, befriend other bloggers and start drafting and then sending proposals to local businesses that might benefit from hiring you. Try to include a short video or a resume of yourself so people can learn more about who you are.
Remember that failure is part of becoming successful and you might have to deal with a few rejections before you find someone that wants to work with you. Happy Blogging!
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